1. Google Search Console – Website Performance Monitoring
Helps track your website’s performance in Google search results. You can see which keywords drive traffic, fix indexing issues, and monitor mobile usability.
Why it’s useful: It’s essential for understanding how your site appears in search and for identifying SEO issues.
2. Google Keyword Planner – Keyword Research
Provides keyword suggestions along with search volume and competition data.
Why it’s useful: Great for planning SEO content and targeting the right search terms.
3. Ubersuggest – All-in-One SEO Tool
Offers keyword research, site audits, traffic analysis, and competitor insights.
Why it’s useful: Beginner-friendly tool with a simple dashboard and helpful SEO tips.
4. AnswerThePublic – Content Ideation
Visualizes questions and queries people are asking related to your topic.
Why it’s useful: Helps you generate long-tail keywords and content ideas that match user intent.
5. Yoast SEO (WordPress Plugin) – On-Page Optimization
Provides real-time SEO and readability analysis as you write content in WordPress.
Why it’s useful: Makes sure your content is optimized for search engines and users.
6. MozBar – SEO Metrics & Competitor Analysis
A Chrome extension that shows domain authority, page authority, and keyword metrics while you browse.
Why it’s useful: Offers quick SEO data for any webpage or competitor site.
7. Screaming Frog SEO Spider (Free Version) – Technical SEO Audit
Crawls up to 500 pages of your website to find broken links, missing metadata, and duplicate content.
Why it’s useful: Helps identify technical SEO issues that affect site performance.